Difference between SEO and PPC


SEO stands for search engine optimization and it is the process through which you optimize certain elements of your website and certain elements that lead to your website in a way that people from the search engines get to your website more often. PPC stands for pay per click and it is an advertising method you can employ through which you display links to your website on different search engines and other websites as well and for every click that comes through to your website, you pay someone a particular amount of money. While there are a number of similarities between SEO and PPC, they are not the same thing and indeed the differences between them are quite big.


SEO by far takes a lot more effort than PPC. When you are doing PPC advertising, all you have to do is figure out the maximum amount of money you are willing to pay per click and then cross-reference that with the relevant keywords that fall into your price range. Some PPC advertising sources allow you to set daily maximum amounts as well if that rocks your boat and therefore the effort involved in PPC is quite minimal.

SEO on the other hand requires you to slave away not only in the creation of your content and the construction of your website, but also in getting outside sources to link to that website with very specific anchor text to the links so that you get the benefits of the SEO exactly where you want them to be. You can be done with PPC advertising in a matter of minutes whereas proper SEO could take months to do initially and then will require you to continue doing ongoing work as time goes on.


Assuming that you are going to be doing the SEO work yourself through learning and then doing, what you are going to find is that the other major difference between SEO and PPC is the fact that the cost is quite different. PPC will cost a lot of money in the long run and SEO will be absolutely free if you decide to do it yourself. This makes sense somewhat when the effort difference is considered above, because if PPC is easier to do it is logical that it would have a higher cost attached to it when the overall picture is considered.

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Choosing Keywords for SEO


One of the most important decisions that you are going to make in the early part of your search engine optimization ventures has to do with the keywords that you are going to optimize your website for. Now, while every page of your website can optimize for different keywords and you can cover the whole list of pertinent keywords in that way, there are only a finite number of keywords that you can place on the front page of your website. Since that is going to be the page of the website that you get the most traffic to and therefore the page you want to optimize the best, the keywords that appear on that page are of the utmost importance.

Picking a Number

Because the on-page optimization factors of SEO work are quite easy to do and quite simple to pull off, it is technically quite possible to add a number of different keywords to the main page as being keywords that you want to optimize. However, this is not the best thing for you to do because of the fact that if you optimize for more keywords then the power of each keyword becomes less defined because you are going to have to dilute your content in order to fill the requirements for everything. In addition to that, if you optimize for more keywords that contain similar or the same words to each other as part of them, your content is going to sound very weird. Lastly, when you do the off page optimization later on, you are not going to want to have to do it for ten different keywords because that will create way more work for you than is necessary.

All in all, picking one primary keyword and two or three secondary keywords to optimize your main page for is the limit as to how high you want to go on your first try. Later on when you are better at writing optimized content and better at the whole SEO game in general, then you might want to take a look at doing it for more keywords. But for now, one primary and two secondary keywords should be good enough.


Once you have decided on the number of keywords, selection becomes a relatively easy process. Just pick keywords that have a relatively high ratio of searches to results and cross reference those with keywords that have a top-ranking website with a Google Page Rank of 4 or lower. Once you select a particular niche and do that research, you will end up with a list of candidate keywords that you could potentially use. Select one to be your primary keyword and two or three more to act as secondary keywords for the optimization of your main page.

Contents to Include in a Small Business Website

If you are interested in including different things in your small business website, then you need to consider exactly what you would want to see in another corporate website if you happened to find that website on the internet. Therefore, you need to not only have good content for the visitor, but that content also needs to be optimized for the search engines so that you will actually end up getting traffic from it.

The first thing that you need to be aware of is that you need to have the basics of your website in place at a minimum before you end up launching that website. The basics include blurbs about what your business is and what it is you are selling as well as contact information for the business and short rundowns on the business and on the people behind the business. These blurbs are short and easy to do and they also accomplish the critical task of establishing a personal rapport with the client.

If a person visits your website and is interested in your product, they are somewhere between three and five times more likely to buy your product if they know your name and they see a picture of you. What would five times as many sales do to your bottom line? If you’re like the average small business owner, the answer is quite a lot and most people have found that there is no negative side to including that information online.

However, having that content available is not enough. You also need to have the content that will explain your products and give helpful tips for free to the client and you need to make sure that content is optimized. You optimize content by selecting specific keywords and then making sure that those keywords appear in the title and regularly in the text of what you are writing as well. That is by far the best way to do things in this sense and that is why all small businesses aim to optimize the content on their website in this specific way.

It is a bit difficult to get the hang of search engine optimization at first, which is why you should spend a lot of time reading and doing research before you even attempt it yourself. This is exactly why articles like this exist; to give you some pointers on what to do and how to do it. This article does not contain nearly everything you need to know about search engine optimization in order to do it effectively, but it does give you a very good start.

Website Content – SEO


There are two primary ways to go about doing search engine optimization (SEO) on your website. These two ways are usually divided into the categories of on-page search engine optimization and off-page search engine optimization. On-page refers to the elements of your webpage that contribute to search engine optimization and while a lot of this is how you format your text and how you place it on the page, another part of it has to do with the actual content that you write. For more information, just read on!

The Title

If you only do one piece of search engine optimization for every piece of content that you write, make sure that the one piece of SEO that you do has to do with optimizing the title. When it comes to optimizing the title in SEO, there are two ways to do it. The first way is to include the keyword once. So, for example, if the keyword you were targeting was “Toronto snow” then the titles might be:

Toronto: Snow, Sun and Beauty
Toronto Snow Activity
Toronto Snow Tourism

Alternatively, some people will argue that a better way of doing things is to actually try to include the keyword twice in the title. So, again for Toronto snow:

Toronto: Snow, Sun and Beauty. Toronto Snow and how it relates to City Image
Toronto Snow Activity from Toronto Snow Storms
Toronto Snow Tourism and Toronto Snow Fun

Either method is effective where search engine optimization is concerned, so the best thing to do would be to go with the titles that sound better.

The Text

Within the actual body of the content that you are going to be posting on your website, people once again differ with how proper search engine optimization should work. What most people are willing to agree on is the fact that search engine optimization needs to have the targeting keywords appear in the body of the text, but also that they can not appear too much lest Google and other search engines suspect blatant content editing and end up banning the site as a result.

Most people would go for a keyword density of anywhere from 1% to 5%, meaning that a one-word keyword would appear between 1 to 5 times on average per 100 words of text. Of course, two-word keywords would appear between 1 and 3 times, three-word keywords would appear between 1 and 2 times and so on for the larger and more complicated long tail keywords.

Search Engines – SEO Explained

There are a number of different search engines available for people to consider in today’s world and the reason that there are so many search engines out there is because the internet has exploded in recent years. This internet explosion means a number of different things for a number of different people but for the average person trying to make a living by making an internet website, it means that you can learn search engine optimization and exactly what it can do for you and your website. Many people are not really aware of exactly what search engine optimization does and the goal of this article is to get you up to speed on that point.

The first thing that search engine optimization is happens to be a strategy. It is an overall strategy for arranging various elements on your page in a way that happens to be appealing to the majority of search engines out there. When people talk about search engine optimization and what to do with the search engines they are usually talking about Google, but at the same time you will find that other search engines exist that usually take their cue from Google and therefore what works for Google will work on most of the other search engines out there as well.

The second thing that search engine optimization is happens to be a tactic. It is a tactic that is used by people in charge of websites in order to bring search engine traffic to those websites. Search engine traffic is the best traffic that you could hope for because what you are going to find is that search engine traffic has a lot more interest in your website because they got there by searching for a term that your website has on it. They did not click on an advertisement or get served with a pop-up and therefore the mindset they are visiting your website in is much more positive and is much more likely to translate into sales or advertising clicks for you.

The third and final thing that search engine optimization is happens to be a frame of mind. It is the frame of mind that you get when you start doing SEO work for yourself and it is the frame of mind that you are able to keep positively once you finish. This frame of mind is the one in which you pay close attention to what the search engines want and where you make sure that your website is able to constantly deliver on those things. Unless you are able to constantly update the optimization of your pages, you will find that your site will not stay at its same rank for long but indeed will start going downhill fast.

Importance of SEO for Small Businesses

Search Engine Optimization SEO is something that is very important for small businesses for a number of reasons:

The first of those reasons is the fact that SEO can help bring a lot of traffic to your website and this traffic can do a number of different things. The traffic is beneficial to your business if it is an online business because an online business is only as good as the traffic it gets. When you break down any business and analyze it, what you are eventually going to find is the fact that small businesses that are online are only effective when they happen to have a lot of traffic and that traffic in the online world is analogous to traffic in persons entering your store in the offline world. Search engine optimization can help you get that traffic and that is why it is important to businesses in the online world.

However, even to small businesses in the offline world search engine optimization is important and this is because it can help expose people to your brand and your business in a way that would never have been possible before. If you are a hot dog provider and the majority of your business is done over the counter, then you are limiting yourself to a very specific geographical customer base. If you go online however, people from all over the world can be exposed to your brand and that is ultimately going to be a lot better as far as your bottom line is concerned.

The importance goes a lot further than that however, especially when you consider the fact that search engine optimization can actually save you money. Yes, in addition to making you more money through getting you more traffic, search engine optimization can actually help you save money by allowing you to remove money that you are spending on advertising and allocate it either to your own pocket or alternatively to some other part of the business. If you do a good job with search engine optimization, you will notice the fact that you can spend a lot less on advertising and maintain the same amount of traffic and that is as good a consequence of search engine optimization as the traffic is in the first place.

So, because of increased traffic leading to more sales and more money and of course because of the reduction in monthly costs, search engine optimization is extremely important for small businesses.

Importance of Websites for Small Businesses


Are you interested in starting a small business? If so, you are absolutely going to need a website. There has been a paradigm shift over the last few years that people have really not understood or been able to keep up with and that shift has reinvigorated the internet in ways that the previous dot com boom pales in comparison to. The previous boom allowed for people to get funding for outrageous projects that had never been tried before, while the current boom allows for the little guy to strike it rich. If you are a small business, you absolutely need to have a website and here is why.


You can get a website up and running for free on one of the many free web hosts that exist on the internet or if you want to get a really good hosting deal that you do not have to worry about for a long time, you can get a domain name and two years of hosting for as little as $150. This website, when constructed, will get you exposure. Even if you do absolutely nothing to promote it, people will stumble onto your website at some point and those people will be able to see your business when probably they never would have if you did not have a website. If you actually attempt to drive traffic to your website, you will have thousands of potential customers looking at your business that never would have had the chance to do so otherwise.

Convenient Base

Another reason that you should go with a website is that it gives you a convenient base of operations. Previous to the website boom, how exactly was it that businesses operated? They had business cards and offices, both of which were expensive to produce and re-produce when the initial money ran out. However, when you take a look at the websites, they really form a virtual piece of real estate online and you can use that piece of real estate as a base from which you direct all of your other operations. Business cards become cheaper because you just have a name and URL instead of extra printing information and in addition to that your office can be your home, because your website has everything a customer would need. These are just two aspects of the importance for small businesses to have a website, but they illustrate the point effectively.
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Search Engine Optimization and its Advantages


There are many advantages inherent to the search engine optimization (SEO) process. Very simple, search engine optimization is the positioning of certain elements on a webpage in order to have that webpage rank higher within the rankings for various search engines. This very simple definition of SEO has undoubtedly already alerted you to what some of those advantages might be, but for the sake of clarity here they are.


In the world of online business, traffic is the King. Your business is made or broken by your ability to drive traffic to the website and search engine optimization can help you do just that. SEO not only increases the amount of traffic that you get from the search engines, but it also ensures that you get a higher amount of organic search engine traffic. Organic search engine traffic is better than other forms of traffic because for the first part it is free and for the second part it is highly responsive because the people that click on your website from a search engine are actually looking for what it is you have to offer them.


One of the reasons that traffic is so important to a business is that money is directly related to traffic. Whether you make money through selling something on your website, advertising through your website or alternatively doing some combination of both things, the search engine optimization that brings in additional traffic will allow that traffic to drive up both your sales numbers as well as the prices that you can feel justified in charging to your advertisers. In both cases, this results in extra money for you. Combine this idea of extra money from SEO with the fact that you will have to spend less money on advertising and you get double the extra money.


Another reason that SEO is advantageous for you is that it can help instill in you a sense of pride in your website. Make no mistake about it; business is about not only making money, but also in convincing yourself to keep at it through thick and thin. If you have a high morale, this is easy to do. You can get a high morale by seeing your efforts rewarded directly and therefore SEO also has positive mental effects on people that do it because it shows them directly that something that they do with their website has the potential to come back and help them later on.

Download Audio Books

Download Audio Books for Excellent StorytellingIt’s now easier than ever before to get all your favorite books on audio books. In the early days of audio books, it was difficult to even find books on tape and there were few to choose from. Now there are many great books and exciting titles from all of your favorite authors.To make it ever easier than running out to your local bookstore, you can now download audio books from the Internet. If you have a computer and an Internet connection, you can easily access all of the books you want to read and have them whenever you want and wherever you go. Since they are now available for download on portable devices such as the iPod, it makes it even easier to get all of your audio books and take them with you.The downloading process is really easy. It’s as simple as finding the book that you want, making an online purchase unless it’s a free book and then click a link or two and begin the downloading process. You will be asked where you want to save the file and once you choose the location (either somewhere on your computer or to your portable device) and then save the file there so you know were to locate it again later.When you are ready to listen to your audio book, all you have to do is open the file that you downloaded and play it. You can hear your book either on your computer or on your portable device wherever you go. This makes it easy to hear your stories anywhere. But it’s not just for fiction because nonfiction books are also found in audio format.If you are new to downloading audio books, you can even get a free audio book to help you understand how the entire process works. Often there are specials held by the bookstore, the publisher or even the author themselves and they offer a free audio download sample or even the entire book for your enjoyment as a promotional tool.You can also get mp3 audio books from the Internet and carry them with you anywhere. You can listen to your books on the bus, at the park or while doing chores around the house. This is a great way to be sure you never miss out on any of your favorite books. If you don’t have time to read, you can find all the bestsellers online and download them as audio books.

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