Importance of Websites for Small Businesses

Introduction

Are you interested in starting a small business? If so, you are absolutely going to need a website. There has been a paradigm shift over the last few years that people have really not understood or been able to keep up with and that shift has reinvigorated the internet in ways that the previous dot com boom pales in comparison to. The previous boom allowed for people to get funding for outrageous projects that had never been tried before, while the current boom allows for the little guy to strike it rich. If you are a small business, you absolutely need to have a website and here is why.

Exposure

You can get a website up and running for free on one of the many free web hosts that exist on the internet or if you want to get a really good hosting deal that you do not have to worry about for a long time, you can get a domain name and two years of hosting for as little as $150. This website, when constructed, will get you exposure. Even if you do absolutely nothing to promote it, people will stumble onto your website at some point and those people will be able to see your business when probably they never would have if you did not have a website. If you actually attempt to drive traffic to your website, you will have thousands of potential customers looking at your business that never would have had the chance to do so otherwise.

Convenient Base

Another reason that you should go with a website is that it gives you a convenient base of operations. Previous to the website boom, how exactly was it that businesses operated? They had business cards and offices, both of which were expensive to produce and re-produce when the initial money ran out. However, when you take a look at the websites, they really form a virtual piece of real estate online and you can use that piece of real estate as a base from which you direct all of your other operations. Business cards become cheaper because you just have a name and URL instead of extra printing information and in addition to that your office can be your home, because your website has everything a customer would need. These are just two aspects of the importance for small businesses to have a website, but they illustrate the point effectively.
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