There are many advantages inherent to the search engine optimization (SEO) process. Very simple, search engine optimization is the positioning of certain elements on a webpage in order to have that webpage rank higher within the rankings for various search engines. This very simple definition of SEO has undoubtedly already alerted you to what some of those advantages might be, but for the sake of clarity here they are.
In the world of online business, traffic is the King. Your business is made or broken by your ability to drive traffic to the website and search engine optimization can help you do just that. SEO not only increases the amount of traffic that you get from the search engines, but it also ensures that you get a higher amount of organic search engine traffic. Organic search engine traffic is better than other forms of traffic because for the first part it is free and for the second part it is highly responsive because the people that click on your website from a search engine are actually looking for what it is you have to offer them.
One of the reasons that traffic is so important to a business is that money is directly related to traffic. Whether you make money through selling something on your website, advertising through your website or alternatively doing some combination of both things, the search engine optimization that brings in additional traffic will allow that traffic to drive up both your sales numbers as well as the prices that you can feel justified in charging to your advertisers. In both cases, this results in extra money for you. Combine this idea of extra money from SEO with the fact that you will have to spend less money on advertising and you get double the extra money.
Another reason that SEO is advantageous for you is that it can help instill in you a sense of pride in your website. Make no mistake about it; business is about not only making money, but also in convincing yourself to keep at it through thick and thin. If you have a high morale, this is easy to do. You can get a high morale by seeing your efforts rewarded directly and therefore SEO also has positive mental effects on people that do it because it shows them directly that something that they do with their website has the potential to come back and help them later on.