Website Content – SEO


There are two primary ways to go about doing search engine optimization (SEO) on your website. These two ways are usually divided into the categories of on-page search engine optimization and off-page search engine optimization. On-page refers to the elements of your webpage that contribute to search engine optimization and while a lot of this is how you format your text and how you place it on the page, another part of it has to do with the actual content that you write. For more information, just read on!

The Title

If you only do one piece of search engine optimization for every piece of content that you write, make sure that the one piece of SEO that you do has to do with optimizing the title. When it comes to optimizing the title in SEO, there are two ways to do it. The first way is to include the keyword once. So, for example, if the keyword you were targeting was “Toronto snow” then the titles might be:

Toronto: Snow, Sun and Beauty
Toronto Snow Activity
Toronto Snow Tourism

Alternatively, some people will argue that a better way of doing things is to actually try to include the keyword twice in the title. So, again for Toronto snow:

Toronto: Snow, Sun and Beauty. Toronto Snow and how it relates to City Image
Toronto Snow Activity from Toronto Snow Storms
Toronto Snow Tourism and Toronto Snow Fun

Either method is effective where search engine optimization is concerned, so the best thing to do would be to go with the titles that sound better.

The Text

Within the actual body of the content that you are going to be posting on your website, people once again differ with how proper search engine optimization should work. What most people are willing to agree on is the fact that search engine optimization needs to have the targeting keywords appear in the body of the text, but also that they can not appear too much lest Google and other search engines suspect blatant content editing and end up banning the site as a result.

Most people would go for a keyword density of anywhere from 1% to 5%, meaning that a one-word keyword would appear between 1 to 5 times on average per 100 words of text. Of course, two-word keywords would appear between 1 and 3 times, three-word keywords would appear between 1 and 2 times and so on for the larger and more complicated long tail keywords.